Robbie Bach, voormalig hoofd van de Entertainment en Devices divisie van Microsoft zegt in een interview spijt te hebben ooit een Zune speler gelanceerd te hebben in 2006. In plaats daarvan hadden ze naar het Windows Mobile team moeten stappen en software hiervoor moeten leveren voor de gaafste muziek dienst ooit.
“If I had hindsight, 20-20, and could do Zune over again, we would skip portable media players completely. We would go to what, at the time, was the Windows Mobile team and say we’re going to produce the coolest music service for your phones ever. The portable music market is gone and it was already leaving when we started. We just weren’t brave enough, honestly, and we ended up chasing Apple with a product that actually wasn’t a bad product, but it was still a chasing product, and there wasn’t a reason for somebody to say, oh, I have to go out and get that thing.”
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